Hi, I'm Kathleen — a product designer with a cognitive science background.
Smartcar Connect is the interface that enables customers’ users to link their vehicles to an application. The goal of this initial redesign was to make the user experience faster and more seamless for all users. To facilitate easier navigation, I refreshed the entire flow with a clean and modern visual style. I also designed new flows outside of the happy path for users who didn’t have a compatible vehicle or a connected services account. Read more about the redesign.
Smartcar scheduled webhooks
Some of Smartcar’s customers wanted the ability to make requests on their own instead of having a vehicle owner initiate API requests from their application. With scheduled webhooks, customers can automatically retrieve vehicle data from Smartcar and have it sent to a URL on a scheduled basis. As this was the most technically complex feature thus far for the API, I aimed to make the experience of using and managing webhooks as easy as possible in the developer dashboard. Read the announcement blog post.
Smartcar marketing site
I refreshed the marketing site and crafted a new visual system to communicate Smartcar's mission of "empowering developers to build the future of mobility" in a more inspiring and approachable way. he previous version of the homepage was inaccessible to non-developers and difficult to scale across different touchpoints. I aimed to create a brand identity that felt empowering, relatable, trustworthy, and polished. I refreshed the marketing site and crafted a new visual system that could be applied throughout the product experience. Check out Smartcar's marketing site or read more about the refresh.
Smartcar dashboard onboarding
I designed an onboarding flow in the dashboard to improve the initial experience of using Smartcar’s platform and increase the percentage of dashboard signups that result in an active user. The onboarding experience involves a survey to direct developers to language-specific guides they can use and a 5-step checklist that guides developers through making their first live API request to a vehicle. A series of re-engagement emails are also sent out to encourage inactive developers to take action towards completing the integration process.
In the summer of 2018, I was a design intern on the Consumer team at Coinbase. One of the largest projects I worked on was a redesign of the clawback experience to increase the number of users who pay back the funds they owe. In the original flow, users aren’t given information on why they have restrictions on their account, what their next steps are, or when the clawback process will begin. I redesigned the end-to-end experience for users in the clawback state to make the self-recovery process more intuitive and transparent.