Hi, I'm Kathleen — a product designer with a cognitive science background.
Smartcar Connect is the interface that enables customers’ users to link their vehicles to an app. The goal of this initial redesign was to make the user experience faster and more seamless. To facilitate easier navigation, I refreshed the visual style of the entire flow and designed new flows to help apps simplify the process for their users. I also focused on cases outside of the happy path, including helping users discover whether their vehicle is compatible and create a connected services account if eligible. Read more about the redesign.
Smartcar dashboard onboarding
I designed an onboarding flow in the developer dashboard to improve the initial experience of using Smartcar’s platform and increase the percentage of signups that result in an active user. The onboarding experience begins with a short survey to direct developers to a language-specific guide and installing an SDK. After that, a 5-step checklist walks developers through making a first test or live API request to a vehicle. A series of re-engagement emails are also sent out to encourage inactive developers to complete the process.
Smartcar scheduled webhooks
Some of Smartcar’s customers wanted the ability to make requests on their own instead of having a vehicle owner initiate API requests from their app. With scheduled webhooks, customers can automatically retrieve vehicle data from Smartcar and have it sent to a URL on a scheduled basis. As this was the most technically complex feature thus far for the API, I aimed to make the experience of using and managing webhooks as easy as possible in the developer dashboard. Read the announcement blog post.
Smartcar marketing site
I refreshed the marketing site and crafted a new visual system to communicate Smartcar's mission of "empowering developers to build the future of mobility" in a more inspiring and approachable way. The previous version of the homepage was inaccessible to non-developers and difficult to scale across different touchpoints. I aimed to create a brand identity that felt empowering, relatable, trustworthy, and polished. Check out Smartcar's marketing site or read more about the refresh.
In the summer of 2018, I was a design intern on the Consumer team at Coinbase. One of the largest projects I worked on was a redesign of the clawback experience to increase the number of users who pay back the funds they owe. In the original flow, users aren’t given information on why they have restrictions on their account, what their next steps are, or when the clawback process will begin. I designed a new experience for users in the clawback state to make the self-recovery process more intuitive and transparent.